The Brands filter allows you to narrow down your analysis to only look at SKUs that are tagged with the brands you have been selected. 

For example, Nike SKUs that are on Nike.com and Amazon will all be tagged under the brand filter, Nike. 

 

Brands is used to analyse your data on brand level regardless of where the brand is being distributed. 

Learn when to use the Brands filter in How do I analyse the strongest online distribution channel for a brand?

Common questions related to Brands:

If I were to filter by brand, would it only show me SKUs on their main website?

What is the difference between Retailers and Brands filter?

en_USEN