First Discount by Date enables users to view exactly on what date did the retailer or brand discounts a certain product for the first time, and how many SKUs of products were discounted on a specific date. Users are also able to change the interval to Daily, Weekly and Monthly based on preference and goals of analysis to see whether the brand or retailer discounts in the first week, middle of the month or end of the month. Users are also able to identify whether the products are discounted on a weekday or weekend, and on what specific day which will tell them the discounting strategy adopted by their competitors.