First Discount refers to products that are discounted for the first time within the timeframe selected. This means that any product that was discounted for the first time any time between the time frame selected will be returned as a result.

As seen in the chart below in the Calendar module, Zara launched the highest number of first-time discounted items (9.37k) in December 2020. 

By understanding the frequency and timing of competitors’ discount strategies, you can map out the right discounts and sales cycles to effectively drive sell-through for your brand.

Learn more in How do I review price sensitivity over discount launches?

Common questions related to First Discount:

What if a product goes on further discount during the selected time period?