Highest Price refers to the most expensive price registered by the retailer throughout the entire lifetime of the product. 

Highest Price gives you the visibility of the retailer’s product launch strategy. The highest price is being used to understand the maximum price range of a product or category and may or may not be the initial selling price listed by the retailer depending on the retailer’s discount strategy. 

Learn more in How do I do price matching to stay competitive? and How to read the Product Price History? article

Common questions related to Highest Price:

What is the difference between Highest Price & First Seen Price?