New In by Date enables users to view exactly on what date did the retailer or brand launch a certain product, and how many SKUs of products were launched on a specific date. Users are also able to change the interval to Daily, Weekly and Monthly based on preference and goals of analysis to see whether the brand or retailer launches in the first week, middle of the month or end of the month. Users are also able to identify whether the products are launched on a weekday or weekend, and on what specific day which will tell them the launch strategy adopted by their competitors.