Price Breakdown with Sell-out refers to a chart showing the performance of pricing against the sell-out rates.

This chart is located within the Competitor Benchmarking module, Retailer Analysis: Price Distribution Analysis tab.

 

As shown below, Zara Tops are mainly priced between SGD 10 to SGD 39  while for Mango, most of its Tops are priced at SGD 10-19 followed by SGD 40-49 dollars. Looking at sell-out performance, Zara performed better at the higher price range of SGD 30 to SGD 49 while Mango sell-out is stronger for the lower price range. This indicates Mango shoppers are more reactive towards lower price range tops.

Learn more on how to use Price Breakdown with Sell-Out in the following  How do I identify the best performing price range for a brand/retailer?  articles.

 

Common questions related to price breakdown with sell-out:

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