Price Spread refers to the price range from the 1st to 3rd quartile and can be an indicator of the “sweet spot” in a brand/retailer’s pricing strategy. If there were 100 products currently sorted by lowest to the highest price, the price for the 1st quartile refers to the price of the 25th item in the listing whilst the 3rd quartile is the price of the 75th item in the listing.

Price Spread data is available under the Price Summary by Brand table found in the Retailer Analysis: Price Distribution tab in the Competitor Benchmarking module.

Price Spread gives you a top level overview of a brand or retailer price strategy. With this overview, you would be able to create a brand positioning chart based on pricing to understand where your brand stands within the market and to identify opportunities.

Learn how price spread acts as a directional analysis point in How do I identify the best performing price range for a brand/retailer?

Common questions related to Price Spread:

What is the difference between Price Spread and Price Breakdown?

 

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