Sell-Out at Full Price refers to the contribution of sell-out SKUs at full price to the total sell-out performance for a brand or retailer. 

The Sell-Out at Full Price is calculated as below :-

Sell-Out at Full Price = No. of SKUs sold out at Full Price / Total No. of SKUs Sold Out 

This metric is used to understand whether a retailer or brand’s trade is driven by full price or discounts. For instance, if you would like to expand your brand to a multi-label marketplace that is full price-driven, this feature would help you to identify that. 

As shown below, both Net-a-Porter and The Outnet have registered at par total sell-out. However, the total sell-out at full price for The-Outnet is just 8.93% which indicates The Outnet’s business is highly driven on discount and maybe a stock clearance channel.

Learn more on how to use this metric in How do I review brand/retailer performance?

Common questions related to Sell-Out at Full Price:

Would an SKU be tagged twice as sell-out at full price if it was sold out twice on the website?