The Sell-Out at Full Price is calculated as below :-
This metric is used to understand whether a retailer or brand’s trade is driven by full price or discounts. For instance, if you would like to expand your brand to a multi-label marketplace that is full price-driven, this feature would help you to identify that.
As shown below, both Net-a-Porter and The Outnet have registered at par total sell-out. However, the total sell-out at full price for The-Outnet is just 8.93% which indicates The Outnet’s business is highly driven on discount and maybe a stock clearance channel.
Learn more on how to use this metric in How do I review brand/retailer performance?
Common questions related to Sell-Out at Full Price: