Sell-Out Contribution refers to the contribution of sell-out by category or sub-category over the total products that have registered a sell-out.
Sell-Out Contribution is calculated as below:-
Sell-Out Contribution = No. of SKUs in category or subcategory that sold out/Total products that sold out
When is this applied?
As shown in the example below, we gather that 16% out of the 49,600 SKUs on Net-a-Porter are dresses. On top of that, out of the total SKUs that registered sell-out on Net-a-Porter, 14% came from dresses followed by shoes with a 12% contribution. This tells us that dresses and shoes are the top categories driving Net-a-Porter’s trade.
Read How do I analyse category contribution? to guide you on how to analyse the category Sell-Out Contribution for a brand or retailer.