Sustainability is becoming increasingly important in retail. From using organic fabrics to heightening transparency, the industry is finding new ways to integrate sustainable practices into current operations.
At Omnilytics, we aim to bring you up to speed on the latest developments – here’s how to identify the best performing category for sustainable products.
Step 1: Analyse top performing category in sustainability
Firstly, we use the Trend Performance module to analyse the top performing category for sustainable products. As an example here, we chose the US market, and included the keyword ‘sustainable’.
From here, we can see several categories that are currently uptrending such as shoes, dresses, and shorts.
By using sustainable fabrics as a keyword, we have a clearer idea of the types of fabric that go well with specific silhouettes.
Step 2: Deep dive into sub-category
After we’ve gathered information on the trending category, we can further drill down into subcategories.
When you click into the scorecard, you immediately have access to a wide array of information on the category, such as the top brands and retailers that stock up on sustainable dresses. Scroll down to view the types of sustainable dresses in the market.
By understanding the performance of sustainable products, it aids you in spotting opportunities and risks in the market. This helps you to formulate an effective planning strategy – whether you want to tap into sustainability now or consider it for the future.
We hope you found this article helpful! If you have any questions or would like to explore the Omnilytics dashboard further, feel free to reach out to your respective Client Success Manager.