If you are researching for brands with the highest market share for a certain category, you can easily do so by using the Omnilytics Trend Performance module. Learn how you can identify the top five brands with the highest market share for a category using the few simple steps below. 

Step 1: Identify top five brands for a category

First, select the market in mind. In this example, we have filtered out the United Kingdom market. Next, click through to the desired category for analysis.

Clicking through to the category will reveal the trend scoreboard. In this trend scoreboard, you will be able to see the top five brands that have stocked up the most for this selected category. The list is made up of the highest product counts offered by these brands in the market. 

Step 2: Expanding more top brands list

However, if you wish to identify more top brands with the biggest market share beyond the top five brands shown on the trend scoreboard, you can do so by first selecting the desired category on the “Categories” filter.

Then, expand the “Brands” filter to reveal the list of brands that carry the category sorted from the highest product count to the lowest product count in the market.

Key Takeaways

Identifying top brands in a category can help you keep track of other existing or up and coming players in the market. Not only that, through this analysis, you will also be able to understand the assortment width carried by different brands in the market. 

Hope you found this article helpful! If you have any questions or would like to explore the Omnilytics dashboard further, feel free to reach out to your respective Client Success Manager.

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