Material composition shows the breakdown of material of retailers/brand products. It can be compared against competitors by selecting retailers/brands at the main filter bar and grouping the analysis by Retailer/Brand at the analysis filter.

Material by Retailer

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This analysis is useful as a part of the design process. Understanding product material composition helps you further understand target market preferences.

Material Composition analysis is best analysed with the Trade Analysis card within the ‘Product Analysis: Trade Performance’ Module for further validation.

Key Takeaways

  1. What are the core materials adopted across competitors?
  2. What does the adoption of core material imply in market preference? 
  3. What are the differences between competitors’ top 5 core materials?
  4. How broad are competitors’ material offerings? Are they woven or jersey based? 

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