Producing a demand-driven collection that includes understanding top trending patterns for specific categories is crucial in driving sales.
In this article, we will help you get a clear overview of top trending patterns in your competitive landscape to more accurately curate your product assortment and designs.
Step 1: Select brands and date range
The first step is to click on the Start Here button under the “Validate Trend Performance” use case.
Follow the guide by filtering to your selected market, brand and competitor, gender and date range. You must select your set of filters in relevance to your analysis goal at the start of the analysis. You may select up to 3 brands to analyse. For this example, we have selected Zara and River Island in the United Kingdom from July 2020 to December 2020.
Step 2. Trend Overview by Category
Click on continue to head over to “Trend Overview by Category” to analyse the selected brands’ trend performance.
Here you will get an overview of all the top trending categories across these two brands. As you can see, Dresses and Outerwear have the highest trend score showing signs of opportunity in the market.
From here, click on the category you wish to dive deeper into. In this example, we have selected to dive into the Dresses category.
Here you will be able to identify the top trending patterns for the dresses category is floral and dots, with animal print being the lowest.
Repeat the steps for other categories to identify the relevant trending patterns.
Trend validation is vital when it comes to developing the next product line. By reviewing the pattern trends by categories, you will be able to identify opportunities in the market and ensure your assortment is relevant and keeping up with the current demands.
Hope you found this article helpful! If you have any questions or would like to explore the Omnilytics dashboard further, feel free to reach out to your respective Client Success Manager.