Omnilytics’s Trend Performance module allows you to analyse and identify up trending and downtrending products. Learn how to identify up trending categories – and how it can be applied to your assortment in this guide.
This helps you to build a strong collection, focusing on the top-performing categories.
Step 1: Identify up trending categories
Since Trend Performance is the only module that does not require selecting a brand or retailer in the main filter (on your left), you can get an immediate higher level view by selecting Market only. Then, select the Group by filter on the top.
The Overview tab on Trend Performance provides an aggregated view of your market trends, and you can further drill down by selecting the categories of your choice on the main filter.
Step 2: Drill down to subcategory
To drill into a category, you can choose one category from the main filter (on your left), and the card will show its subcategories. In this example, we selected ‘Tops’ for further analysis.
You can do a deeper dive by clicking on one subcategory to open the Trend Scorecard. In this example, we selected ‘T-shirts’ for further analysis.
The Trend Scorecard contains new analytics to help you have a deeper dive into the trend. In the chart above, we can see that the T-shirts category carried a positive trend score of 3.1, as shown by the solid and dotted lines.
If the overall trend score is positive (ie. uptrend), the solid line will be in green. Conversely, if the trend score is negative (ie. downtrend), the solid line will be shown in red.
Since trends is a cycle, we recommend you to open the card even if the line is red, as most trends have fluctuating lifecycles, and in some cases, the seasonality and geography plays a huge part. For example, winter clothing will only perform well in countries with four seasons.
Hope this article has been helpful! If you have any questions or would like to explore the Omnilytics Dashboard further, feel free to reach out to your respective Client Success Manager.