New In refers to products that are newly added to the retail website within the timeframe selected. For example, any product that was first seen on the retail website any time between the selected timeline will be returned as a result.

If you are looking to narrow down your results to analyse new products your competitors are introducing into the market, just select the New In filter to get a clear overview. 

Learn how retailers are positioning their newly launched products in the market in How do I review brand/retailer performance?