Sustainability is becoming increasingly important in retail. Using organic fabrics to heightening transparency, the industry is finding new ways to integrate sustainable practices into current operations. 

At Omnilytics, we aim to bring you the latest developments – here’s how to identify the best performing category for sustainable products. 

Step 1: Analyse top performing category in sustainability

Firstly, we use the Trend Performance module to analyse the top performing category for sustainable products. As an example here, we chose the US market, and included the keyword ‘sustainable’.

Dari sini, kita dapat melihat beberapa kategori that are currently uptrending such as shoes, dresses, and shorts.

Besides using ‘sustainable’ as a keyword, you can also use other keywords such as the names of sustainable fabrics. Here, as an example, we used ‘lyocell’ as our keyword.

By using sustainable fabrics as a keyword, we have a clearer idea of the types of fabric that go well with specific silhouettes.

Step 2: Deep dive into sub-category

After we’ve gathered information on the trending category, we can further drill down into subcategories.

Using the same ‘sustainable’ keyword, we chose one category to analyse further – Dresses. Here, you can gather information on the top 5 patterns, Warna, and materials for sustainable dresses.

When you clicking onto the scorecard, you will have access to a wide array of information on the category, such as the top brands dan retailers that stock up on sustainable dresses. Scroll down to view the types of sustainable dresses in the market. 

Poin-poin Penting

By understanding the performance of sustainable products, you will be able to spot opportunities and risks in the market. This helps you to formulate an effective planning strategy – whether you want to tap into sustainability now or consider it for the future.

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