If you are a brand researching on what to produce for a marketplace, the Omnilytics fashion retail data platform provides a solution to help you identify the right assortment to produce or stock up at a marketplace. Learn how to identify and leverage category opportunities in a marketplace in this article with just 3 simple steps.

Step 1: Identify category opportunities

The Trend Performance module helps provide an overview of popular in a market or retailer. If you are a brand selling women’s apparel on ASOS, you can limit your research using the filter utama on the left to select the gender of your choice. 

Bagian Periode Tanggal is usually pre-selected for the last 6 months. You may adjust the Periode Tanggal depending on the goal of your research whether it is for a season or a particular sale period. 

When looking for opportunities, we recommend filtering by “Produk baru" dan "Out of Stock” to limit your research to the most popular category with recent drops that have gone terjual habis

From the analysis, we identified that “Pants & Leggings” had one of the highest trend score (ie. 2.2).

You can click di sini to learn more about how trend scores are determined.

Step 2: Identify sub-category opportunities

Select “Pants & Leggings” on the main filter to deep dive into popular sub-.

From the above analysis, we observed that Joggers registered one of the highest trend scores out of all sub-.

Step 3: Validate sub-category opportunities

For any existing trends, it’s important to validate the performance of the trend before you proceed to produce. Within the Competitor Benchmarking module, select on “Trade Performance” analysis in the “Product Analysis” tab. Similar to Step 1 & 2, you can limit your research to recently launched products by selecting “Produk baru” in the Stock Status .

Scroll down to Trade Analysis, to analyse category performance. Since the goal of the analysis is to identify category opportunities, you can shorten your Periode Tanggal to reflect the strength of the category/sub-category in recent months.

From the Trade Analysis,, we observed that the benchmark sell-out rate for ASOS was approximately 32.83% in the last 3 months.

In comparison, Pant’s & Leggings are slightly lower at 30.95%. However, Joggers registered a strong performance with 37% eclipsing the benchmark indicating a strong performance.

To view the most popular assortment for “Joggers”, simply click into the total sell-out to view all 84 products that have gone terjual habis in the last 3 months.

Poin-poin Penting

Leveraging on market insights to accurately formulate the right assortment plan are an important part of any business. Identifying and validating category opportunities to produce or stock the right products for a marketplace is essential to help optimise sales growth whilst minimising risks.

Semoga artikel ini bermanfaat bagi Anda! Jika Anda memiliki pertanyaan atau ingin mengeksplorasi lebih tentang dashboard Omnilytics, silahkan menghubungi Client Success Manager Anda.

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