Reviewing atau retailers performance in the market is a good start for on your shopping research. The Omnilytics Competitor Benchmarking module allows you to review the performance of your competitors in the market. Learn here how you can review atau retailers performance with these few simple steps. 

Step 1: Establish the brands or retailers you wish to monitor 

Select the desired market, atau retailers dan that you wish to monitor the performance. In this example, we are comparing the performance of H&M and Zara in the UK market.

Step 2: Determine product positioning strategy by brands/retailers 

Take a look at the Produk baru rate by retailers to identify the amount of new products brought in based on the selected timeline. From here, we can see that Zara brought more new SKUs as compared to H&M in the last 3 months. 

Filter the Stock Status: Produk baruto evaluate how the retailers are positioning their newly launched products in the market. 

Focus on the products offered at harga penuh vs Diskon . In this example, we can see both H&M and Zara offered most of their newly launched products at harga penuh rather than on markdowns in the last 3 months. This is typically a common strategy used by atau retailers to place their new products at harga penuh upon launching. 

Step 3: Review the “New In” sell-out performance of brands/retailers 

Focus on the sell-out rate at harga penuh to determine the performance of newly launched products by different atau retailers. For instance, Zara had a much higher sell-out rate at 60.06% for all the products launched in this period as compared to H&M with only 22.19% sell-out rate. From here, we can determine that Zara is performing better than H&M as the amount of products sold at harga penuh was much higher than H&M in the last 3 months. 

Click through the chart to view which products are selling at harga penuh

Poin-poin Penting

Reviewing the performance of other key players in the market helps you to better understand how they position themselves in the market. By doing so, you will be able to identify atau retailers with a stronger grasp of their consumers, where consumers are willing to pay at harga penuh for their products. From here, you can strategize on your assortment planning to adapt with what the consumers are buying. 

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