Reviewing your competitor’s strategy allows you to gain more information about your competitors and identify opportunities that can give you an advantage. Here are some key considerations that you need to have in mind before you start reviewing,

Establish the Goal of Your Research 

In fashion, there are four important factors to understand about your competitors: 

  1. Product 
  2. Price
  3. Promotion
  4. Place [distribution channels]

Once you establish the main goal of your research, you can further look into these use cases with the relevant key steps to evaluate your competitor’s strategies, based on the 4P’s: 

1. Product: 
How do I Review Competitors’ Assortment Mix Strategy?

2. Price
How do I Identify the Best Performing Price Range for a Brand/Retailer?

3. Promotion: 
How do I Review Competitor’s Discounting and Promotional Strategies

4. Place: 
How do I Analyse the Strongest Online Distribution Channel for a Brand? 

Poin-poin Penting 

Identifying the main objective of your research will help you to zero in on the key elements of your competitor’s strategy. It is crucial for to establish the goals of the research to ensure you implement the right strategies, relevant to your brand. By doing so, you will be able to identify the strengths and weaknesses of your competitors and further spot opportunities or risks to increases the chances of success. 

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