Producing a demand-driven collection that includes understanding top trending patterns for specific is crucial in driving sales.

In this article, we will help you get a clear overview of top trending patterns in your competitive landscape to more accurately curate your product assortment and designs. 

Step 1: Select brands and date range 

The first step is to click on the Start Here button under the “Validate Trend Performance” use case.

Follow the guide by filtering to your selected market, brand and competitor, gender dan Periode Tanggal. You must select your set of in relevance to your analysis goal at the start of the analysis. You may select up to 3 to analyse. For this example, we have selected Zara and River Island in the United Kingdom from July 2020 to December 2020.

Step 2. Trend Overview by Category 

Click on continue to head over to “Trend Overview by Category” to analyse the selected ’ trend performance. 

Here you will get an overview of all the top trending across these two . As you can see, Dresses and Outerwear have the highest trend score showing signs of opportunity in the market. 

From here, click on the category you wish to dive deeper into. In this example, we have selected to dive into the Dresses category. 

Here you will be able to identify the top trending patterns for the dresses category is floral and dots, with animal print being the lowest. 

Click on the relevant to get an overview of all the products in that group for the chosen category.

Repeat the steps for other to identify the relevant trending patterns. 

Poin-poin Penting

Trend validation is vital when it comes to developing the next product line. By reviewing the trends by , you will be able to identify opportunities in the market and ensure your assortment is relevant and keeping up with the current demands. 

Semoga artikel ini bermanfaat bagi Anda! Jika Anda memiliki pertanyaan atau ingin mengeksplorasi lebih tentang dashboard Omnilytics, silahkan menghubungi Client Success Manager Anda.

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