Retailer refers to the retail website in which the products are sold. Brand refers to a product line that may be sold on its own or other retail websites such as marketplaces or multi-label retail websites.
Below is a table of examples to illustrate the differences between the two.
|zalora.sg||Mango||Mango (brand) is sold on zalora.sg (retailer)|
|mango.com||Mango||Mango (brand) is sold on mango.com (retailer)|
|asos.com||Topshop||Topshop (brand) is sold on asos.com (retailer)|
|topshop.com||Topshop||Topshop (brand) is sold on topshop.com (retailer)|