Retailer refers to the retail website in which the products are sold. Brand refers to a product line that may be sold on its own or other retail websites such as marketplaces or multi-label retail websites.
Below is a table of examples to illustrate the differences between the two.
| Retailer | Brand | Explanation |
| zalora.sg | Mango | Mango (brand) is sold on zalora.sg (retailer) |
| mango.com | Mango | Mango (brand) is sold on mango.com (retailer) |
| asos.com | Topshop | Topshop (brand) is sold on asos.com (retailer) |
| topshop.com | Topshop | Topshop (brand) is sold on topshop.com (retailer) |
ID 
EN