Retailer refers to the retail website in which the products are sold. Brand refers to a product line that may be sold on its own or other retail websites such as marketplaces or multi-label retail website.

Below is a table of examples to illustrate the differences between the two.

This image has an empty alt attribute; its file name is Screen-Shot-2020-06-23-at-13.53.24.png

Was this article helpful?

en_USEN