How to read Price Breakdown?

When analysing mass/fast fashion segments where high concentrations of products have similar prices, lower intervals can be used to observe price sensitivity and identify optimum prices for product assortments.

The bullet also allows data to be sorted from lowest to highest contributing price bands and vice-versa for each brand/retailer selected for the analysis.

How does Omnilytics manage products with prices across multiple price bands?

A product may fall into multiple price bands due to a markdown from full price and vice versa, within the timeframe selected. In this case, the product will be counted as one product count in each of the price ranges.

Therefore, you may notice that the total product count of an entire pricing structure does not match with the total product count for each price range.

How does Omnilytics manage products that have been discounted multiple times and fall under several discount ranges?

Products that have been discounted multiple times within the same time frame may fall in more than one discount range, depending on the size of the markdown.

For example, if a product was given an additional 10% discount on top of it’s existing 15%, the product will be counted as one count under the 10-15% discount range and one count under the 20-25% discount range.

What is the purpose of average discounts & discount bands?

The average discounts highlights the most concentrated discount range used by different brands/retailers. Different categories/subcategories may have different concentrations of discounts used as tactical discounts by brands/retailers. The bullets analyse discount distribution by retailer/brand/category. Similar to price breakdown, a drop down menu allows selection by discount intervals for personalised analysis by retailer/brand/category. Affordable luxury brands may want to analyse discount distribution with lower intervals as they are less discount centric compared to fast fashion brands.

What is the difference between “Never Discounted” and “Full Price”?

The difference between “Never Discounted” and “Full Price” is best explained through an example. If a timeframe of Jan 1, 2020 – Mar 31, 2020 was selected, the “Never Discounted” filter will qualify all products which were never discounted during this timeframe. For “Full Price”, on the other hand, discounted items may still appear. This is because the product was once listed as full price during the selected timeframe.

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