How are products categorised?

Product categorisation on the Omnilytics platform is classified using a combination of the retailer’s tagging practices, as well as our text and image recognition technology.

Found a product that is miscategorised? Send us the dashboard link of the product and a screenshot via live chat on our dashboard!

How does Omnilytics manage products with multiple subcategories?

For products that fall under multiple subcategories such as a Plaid Midi Dress, it will be counted as one product under the Plaid Dress category and similarly, as one product count under Midi Dress.

Therefore, you may notice that the total product count of a category does not match with the totalling of product count for each subcategories.

How do I view the product images and its associated information?

There are two ways to access the product images and the associated information – drill down and “See More”

Drilling down involves clicking through from the analysis or graph itself, which filters data all the way down to the final layer.

For example, to see the product information for full-priced items on Trade Analysis, click on the cell remarked “Total Full Price” to access the associated product images.

Associated product images for full-priced items:-

Clicking on the product image will reveal further information relating to the specific product and offer more viewing options.

How to read the Product Price History?

Using the example above, it can be observed that the product’s first seen price was USD33.66. Sometime between Oct 4, 2019 and Oct 6, 2019, the retailer reduced the price to USD16.82 before raising the price back to USD33.66 on  Oct 7, 2019. It can be seen the product has been put on discount within time. Throughout the entire product lifetime, the highest price registered was USD33.66.

How to read the Stock Status bar?

The stock status bar charts the status of a particular SKU over its product lifetime. Using the example above, the product was first available for purchase on Jun 1, 2019. It then went out-of-stock for the first time on Jun 25, 2019 and was replenished again on Jun 30, 2019 before going out-of-stock again on Jul 3, 2019. The product then went through a few more cycles of being out-of-stock and replenished.

To find out which sizes were replenished, simply hover over the yellow segments of the bar. In this example, for the replenishment on Jun 30, 2019, the retailer stocked up on size M.

From observing the movement of the SKU over its lifetime via the Stock Status bar, we can  formulate an initial inference that this product is well-received by online consumers as it has repeatedly gone out-of-stock and replenished multiple times.

What does it mean by ‘Replenished’ when there was no prior ‘Out-of-Stock’?

It is possible that the stock status bar shows a replenishment without a prior occurrence of out-of-stock. This happens when a particular size of the SKU has:

1) gone out-of-stock and is subsequently replenished

2) been added to the SKU when it was not previously

Therefore, when you hover over  the section of the bar indicating replenished, it will show you the size that was replenished. In the example above, we can interpret that a day after the product was launched (Apr 28), UK6 ran out-of-stock and was replenished the following day (Apr 29).

Can’t find the answer you’re looking for?

Email your Client Success Manager