Retailers refers to the retail website in which the products are sold. Brands refers to a product line that may be sold on its own or other retail websites such as marketplaces or multi-label retail websites.

Below is a table of examples to illustrate the differences between the two.

zalora.sgMangoMango  (brand) is sold on (retailer)
mango.comMangoMango (brand) is sold on (retailer)
asos.comTopshopTopshop (brand) is sold on (retailer)
topshop.comTopshopTopshop (brand) is sold on (retailer)

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